Monday, April 30, 2012

It's Fabric I'm in Love

From the V&A
A while back I was fortunate to catch the V&A's Golden Age of Couture exhibit and spent longer than most staring into a glass case of fabric swatches saying over and over in my head, "If only I could lay my hands on those....". Back in the 1940's Zika Ascher founded a London fabric company that really changed the face of textiles as we know them today, Ascher fabrics. They were the first to work with fine artists of the time like Picasso, Henry Moore, and Cecil Beaton to create stunning fabrics and scarves. Their fabrics were used by couture houses such as Dior, Schiaparelli, Givenchy, Lanvin, Yves Saint Laurent, and Mary Quant. The cherry on the top is that not only were these fabrics designed by the best and used by the best, they were even worn by some of the most exciting clients as well. Such as the then, Princess Elizabeth.

In short as an English girl with a fine arts degree, a clothing company and a passion for vintage fashion and art, it was love at first sight.

Mid Century Mode Collection

Back in October of last year, part serendipity, part research lead to my standing in a fantastically vintage archive room, sighing over thousands of fabric designs from the 40's up, and coming away with a stock room full of bolts of Ascher cottons, all sporting vibrant mid-century designs, just waiting for Spring. Although a late debut, the dresses from this vintage dream are finally rolling out in Vivcore's Mid Century Mode collection. It's been a real pleasure working with fabrics of such a perfect pedigree, and a thrill to be able to add an extra dimension of authenticity to our vintage inspired designs, by using fabrics designed by the best in the decades we all love the best!

Although the first dress from this line came out a while ago, this week is a the big launch of the Mid Century Mode Collection with 4 bold new dresses added to the store. It's all about authentic vintage flavor, and a real pleasure to add this extra slice of elegance from the motherland.

The collection, like a flower, is just showing it's first pretty buds and sure to grow. Keep watching to see how it matures! Supplies of each fabric are limited, so each design will only be available as you see it today for as long as the fabric is available. Check out the dresses here!

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